Overview
This project involved designing a visually engaging pitch deck for Xbox Game Pass, focused on communicating key product benefits, engagement statistics, and content offerings in a clear and compelling way.​

​

Overall Goal:

A curated gaming membership experience designed to increase Gen Z female engagement, retention, and subscription growth. The goal was to translate complex information into a visually structured narrative that could be easily understood by stakeholders.

​

The deck needed to prove three things:

• There's a real audience opportunity 

• The concept fits the brand/business

• It can make money or grow engagement

​

​My Role

• Presentation design and layout

• Visual storytelling

• Data visualization

• Slide structure and hierarchy

​

The Challenge
The deck needed to:

• present large amounts of information clearly

• maintain visual engagement across multiple slides

• balance brand energy with professional structure

• simplify complex product and user data

​

Outcome

The final presentation delivered a cohesive visual narrative that helped communicate key product insights and engagement data in a more accessible and engaging format.