Overview
This project involved creating and extending brand visuals for Good Sam across multiple digital touchpoints, including promotional campaigns, product marketing, and customer-facing assets. The goal was to maintain a consistent and recognizable brand identity while adapting visuals for different formats and audiences.

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My Role

• Brand asset design

• Digital campaign visuals

• Layout adaptation across formats

• Visual consistency across marketing materials

• Prioritizing clarity in messaging

 

The Challenge
Good Sam’s marketing required a flexible visual system that could:

• remain consistent across different campaigns and formats

• support both promotional and informational content

• adapt to different audience needs (financial products, services, engagement campaigns)

• maintain clarity while working within an established brand identity

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Design Decisions

• Used strong color blocking to separate content sections

• Maintained consistent typographic hierarchy for readability

• Prioritized clear CTA placement in marketing materials

• Balanced imagery with structured layout systems