EMAIL CAMPAIGNS 

Overview
I design email campaigns that balance visual storytelling with performance. Each layout is built to reflect brand identity while guiding users toward clear, actionable outcomes.

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My Role

• Email design and layout

• Create a strong visual hierarchy and typography

• Maintain brand alignment

• Create simplified messaging and clear call to action

 

The Challenge

Email performance often suffers from cluttered layouts, weak hierarchy, and poor mobile optimization. The goal across projects was to simplify messaging, improve usability, and create consistent, engaging designs.

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Approach 

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Clarity First
Simple, scannable layouts with strong hierarchy and intentional use of space.

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Visual Flow
Structured using an inverted pyramid model—leading users from headline to CTA.

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Brand + Performance
Consistent design systems that reinforce brand while prioritizing usability.

 

Engagement

Clear calls-to-action, concise content, and purposeful visuals to drive clicks.