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Branding Materials: Logo, website, media kit folder,

letterhead, and business card.


Logo and branding identity designed for a luxury hotel based in Miami Florida. Below is the inspirational mood board and branding materials created for Poseidon Hotel. I decided to name the hotel Poseidon after the greek god of the sea because it evoked a sense of strength and structure.


After searching through several color palettes I felt that a rich navy blue, metallic gold, and matte white provided a good dynamic trio and overall harmonious balance that fit into the look and feel of the brand I wanted to create for this hotel. 

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